Tuesday, February 14, 2017

Cerita - Supreme

Supreme is a skateboarding shop/clothing brand established in New York City in April 1994.


The brand was founded by James Jebbia. Although he was born in the US, he lived in England until he was
nineteen. The first Supreme store opened on Lafayette Street in downtown Manhattan in 1994. It was designed with skaters in mind, with a unique design on the store layout; the clothes arranged around the outside of the store with a large space in the middle. This meant that skaters with backpacks on could skate right into the store, and still feel comfortable. In 2004, a second location was opened on North Fairfax Ave in Los Angeles, California, which is nearly double the size of the original New York City store and features an indoor skate bowl. Other locations include Paris, London, Tokyo (Harajuku, Daikanyama & Shibuya), Nagoya, Osaka, and Fukuoka. The additional locations emulate the original Lafayette Street store's design.

The distinctive red box logo containing "Supreme" in Futura Heavy Oblique is largely based on Barbara Kruger's propaganda art.
Kasut papan luncur Supreme x Nike GTS.

The brand caters to the skateboarding, hip hop and punk rock cultures, and the youth culture at large. They make clothes and accessories, but also manufacture skateboards that are collected like modern art. Supreme has released skateboard decks featuring the artworks of Rammellzee, Ryan McGinness, KAWS, Larry Clark, Jeff Koons, Richard Prince, Christopher Wool, Nate Lowman, Damien Hirst, and John Baldessari. They have also collaborated with other photographers, artists, and designers such as Marilyn Minter, Takashi Murakami, Daniel Johnston, Peter Saville, Futura 2000, Adam Kimmel, Bad Brains, H. R. Giger, Mark Gonzales and recently Dash Snow.

Antara crowd yang berbaris sewaktu pelancaran Supreme x Stone Island pada 17 Mac 2016 yang lalu di New York.

Unlike other clothing brands, who release their new collections all at once, Supreme releases a few items at a time, typically five to fifteen. This "drop" occurs online and in store once every week on Thursdays at eleven in the morning (eastern US time and 11 am (GMT)). This strategy maintains the aura of "hype" that the brand creates. Their shoes, clothing, and accessories create a big secondary market for supreme clothing, because items are produced to a very limited quantity and also because there are only ten stores worldwide. Supreme has a line of collaborations with brands such as Nike, Air Jordan, Vans, Clarks, The North Face, Hanes, Playboy, Levi's, Timberland, Comme des Garçons, Stone Island, Undercover, and White Castle. On January 18th, 2017 luxury fashion company Louis Vuitton held a fashion show where a collaboration between the two brands was confirmed. Fashion photographer Terry Richardson has produced some of the most notable pieces which include photographs of Michael Jordan, Kermit the Frog, Three Six Mafia, Lou Reed, Lady Gaga, Neil Young, and Morrissey. Kenneth Cappello is the man responsible for some of supreme's most notable photo tees like Mike Tyson, Dipset and Raekwon.

Supreme stocks its own clothing label and Vans, Nike SB, Spitfire, Thrasher and Girl Distribution Company.

Notable celebrities who have worn Supreme clothing in public include members of Odd Future - particularly Tyler, The Creator, Earl Sweatshirt, and Frank Ocean - Kanye West, Travis Scott, Chris Brown, ASAP Rocky, Schoolboy Q, Drake, Nas, Pharrell Williams, BTS, James Lavelle, John Mayer, Gucci Mane, Arif, Kid Cudi, G-Eazy, Kylie Jenner and Skepta.
*words via wiki pictures via google

Antara streetwear yang paling top masa kini tentulah SUPREME. Jenama ini mula dilancarkan pada tahun 1994.  Anak muda yang bertanggungjawab mengeluarkan jenama ini ialah James Jebbia. Masa tu James Jebbia masih lagi bekerja dengan satu kedai baju milik Stussy. Mungkin disebabkan desakan ekonomi dan menteri Amerika minta anak muda buat dua kerja, James Jebbia mengambil keputusan untuk pakai sedikit modal dan buka kedai sendiri di Lafayete Street, Manhattan.

Filem Supreme Pussy Gangster.

Asas penubuhan kedai ini adalah untuk budak budak skate. Susun kedai ini pun mesra skater apabila pada tengah tengah kedai itu dibiarkan kosong supaya budak budak skate sambil kayuh papan selaju pun terus  boleh masuk kedai. 

Ibu Pejabat Supreme di Lafayete Street, Manhattan.

Selain itu, untuk lebih membuatkan Supreme ini sentiasa hip, James Jebbia tak lancarkan semua designya sekaligus. Sebaliknya, dia hanya melancarkan design bajunya sedikit demi sedikit pada setiap hari Khamis pada pukul 11.00 pagi. Jadi orang akan jadi tertunggu-tunggu design apa lagi yang Supreme nak lancar. 

Supreme Swaggerjacks Louis Vuitton.

Kerana gelinganya otak James Jebbia ini, jenama dengan logo ringkas yang diinspirasikan oleh hasil seni propaganda milik Barbara Krugger ini mula menjadi bualan orang ramai sehingga jenama ini terbang ke seluruh pelosok dunia, sehingga menjadi pujaan di Harajuku, Jepun. Jenama jenama lain juga mula ambik peluang untuk bekerjasama dengan Supreme sehinggalah kemuncaknya Louis Vuitton pun sanggup bekerjasama dengan jenama jalanan ini.

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