Cerita Evisu - Pengenalan

EVISU, was founded in Osaka,Japan in 1991 and is named after the Japanese god of prosperity Ebisu. Initially only around 14 pairs of jeans a day were created, each one caringly hand-painted with the now famous seagull logo. Today EVISU has gained critical acclaim as one of the ultimate denim must haves, is internationally known and embraced by both collectors and hipsters alike. EVISU is authentic premium and heritage crafted denim wear, with unique style that combines vintage-denim details with modern street edge.

EVISU, berasal dari Osaka, Jepun pada 1991. Diberi nama sempena nama tuhan kemakmuran Ebisu. Pada mulanya hanya 14 helai seluar jean sahaja disiapkan sehari, setiap satunya dicat tangan dengan sungguh berhati-hati sehingga menjadi lambang bangau yang terkenal hingga kini. Sekarang, Evisu telah memperolehi status yang tinggi sebagai satu jeans harus, terkenal seluruh dunia dan digilai oleh pengumpul dan penggemar fesyen. Evisu adalah pakaian denim asli unggul, dengan gaya yang unik menggabungkan rupa denim vintaj dengan gaya moden jalanan.

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Ode to the Master

Once upon a time there was a real connoisseur of jeans, Hidehiko Yamane – as expert and demanding as only certain Japanese “otaku” can be. He soon realized that quality denim, the original, was impossible to find on the market. During one of his trips looking for vintage pieces, he came across a 1950s American loom capable of weaving forty metres of a “selvedge” denim a day. Yamane had an idea: why not make exceptional jeans for connoisseurs like himself? So the Evisu adventure began. He originally called his jeans Evis, after the Buddhist god of prosperity, and they were made in Osaka from pure American cotton. He personally painted his famous seagull logo on each article, a long and expensive process that only produced a dozen jeans a day.

"Rolls Royce of Jeans", the EVISU brand was founded in 1991 in Osaka, Japan by Hidehiko Yamane. Founder Hidehiko Yamane named the brand Evis, after Levis, because he considered Levis 501 the best jeans ever made.

Yamane-san was trained as a tailor and his love for vintage jeans led him firstly, to the vintage clothing import business and then, to start putting together the necessary information required to reproduce vintage-style jeans.

This required the gathering together of all the various parts of machinery, none of which had been produced for at least 40 years.

Evisu (also written as Evis or Ebisu) is the name of the Japanese Buddhist god of fiherman, good fortune and business prosperity who is usually portrayed with a fish and fishing rod. One of Japan’s Seven Lucky Gods, Ebisu is especially popular in Osaka, which prides itself on its business spirit. This name was selected for the new venture as money and fishing. Originally EVIS was changed to Evisu when the brand expanded worldwide in 1991 because the previous brand name was said to be too similar to "Levi's." US jeans giant Levi Strauss sued Evisu over the name (Evis was a play on Levi’s) and Evisu pocket designs. The name was changed after the lawsuit was settled in 1999.

Evisu or Evisu Genes is a Japanese clothing company that specializes in producing premium denim wear through traditional, labor-intensive methods.

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