Cerita - IRON HEART JEANS

Mendengar sahaja nama Iron Heart pasti ramai yang akan terpesona dengan kualiti ketahanan fabriknya.. Iron Heart merupakan salah satu jenama jeans dari Jepun yang ditubuhkan pada tahun 2003 yang memberi fokus kepada pemakaian klasik rakyat Amerika dimana memberi penekanan kepada pakaian penunggang motosikal.

Diasaskan oleh Shinichi Haraki yang berpangkalan di Hachioji Jepun, beliau sebelum terlibat dalam Iron Heart telah menceburi perniagaan denim sejak berumur 23 tahun. Pada masa itu beliau bekerja dengan Edwin Jeans sebagai pereka corak seterusnya sebagai pengarah bagi Edwin. Selepas 20 tahun bersama Edwin, beliau yang juga meminati motosikal mula menubuhkan Iron Heart pada tahun 2003 sebagai dedikasi kepada penggemar motosikal. Haraki melihat para penggemar motosikal ini perlu ada pakaian yang boleh menjadi ikon @ simbolik sebagai seorang penunggang motosikal. Beliau mahukan pakaian yang menarik yang diperbuat daripada fabrik yang berkualiti tinggi bagi mereka ini.

Iron Heart seperti diketahui umum mereka menggunakan fabrik yang berat untuk pakaian. Iron Heart mula-mula mengeluarkan jeans model IH-634S yang beratnya 21oz dengan potongan klasik lurus ‘classic striaght’ yang mana merupakan potongan ‘signature’ kepada Iron Heart.

Pada 2005, Giles Padmore telah menyertai Iron Heart sebagai rakan kongsi perniagaan khusunya untuk pasaran di Eropah. Beberapa tahun selepas itu, Iron Heart mengeluarkan jeans seberat 25oz.

 

Kebolehan untuk jeans jenis berat ini untuk berdiri sendiri memang sudah diketahui umum. Kalau tak boleh berdiri tegak tu memang bukan original. Melalui pengalaman Bozzo, seluar Iron Heart ini walaupun telah dibasuh 3 kali masih boleh berdiri sendiri sebab kainnya memang betul-betul tebal. Nasihat Bozzo untuk yang betul-betul berminat nak rasa pakai seluar ni kena get ready untuk melecet di bahagian lutut ngan kangkang. Memang keras beb! Kalau ada syiling terjatuh kat lantai tuh tinggalkan ajela pasal nak mencangkung memang near impossible.

Naked & Famous x ONI JAPAN “Weird Guy” Denim

Okayama, Japan’s cult denim brand ONI DENIM is known for their famed designer Mr. Oishi, an ex-Levi’s Japan employee who has grown as a well-respected denim fanatic and expert over the years. The five-pocket tapered leg jeans are designed with 14 oz selvedge heavy denim twill in this classic indigo wash. Details include copper rivets, black enamel coated buttons and hidden back pocket rivets. The branding is a mix between ONI DENIM’s iconic Japanese demon masked logo and Naked & Famous’s leather patch logo branding. The “Weird Guy” denim is available exclusively at Barneys New York, Barneys CO-OP stores

Details
- WeirdGuy fit
- 14.5oz super slubby and irregular weave famous ONI selvedge denim
- Unsanforized – These jeans will shrink approx 1 size with wash. If you plan to wash, then buy them a bit loose. If you plan to never wash, then buy them snug.
- Copper rivets
- Black enamel coated buttons
- Hidden back pocket rivets
- Deerskin leather patch with double-name branding
- Union Special 43200G chain-stitched hems.
- All made in vintage American machinery in Okayama, Japan.

Cerita - The Swoosh

The swoosh is the logo of the athletic shoe and clothing manufacturer Nike. It is one of the most recognized brand logos in the world.

The Nike "Swoosh" is a corporate trademark created in 1971 by Carolyn Davidson, while she was a graphic design student at Portland State University. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company, Blue Ribbon Sports (BRS).

For seven years after its founding in 1964, BRS imported Onitsuka Tiger brand running shoes. In 1971, BRS decided to launch its own brand, which would first appear on a football boot called the Nike, manufactured in Mexico. Knight approached Davidson for design ideas for this new brand, and she agreed to provide them. Over the ensuing weeks, she created at least a half-dozen marks and gathered them together to present to Knight, Bob Woodell and Jeff Johnson (two BRS executives) at the company's home office, at the time located in Tigard, Oregon.

They ultimately selected the mark now known globally as the Swoosh. "I don't love it," Knight told her, "but I think it will grow on me." For her services, the company paid her $35. In September 1983, Knight gave Davidson a golden Swoosh ring with an embedded diamond, and an envelope filled with an undisclosed amount of Nike stock to express his gratitude.

In June 1972, the first running shoes bearing the Swoosh were introduced at the U.S. Track and Field Olympic Trials in Eugene, Oregon. Until 1995, the official corporate logo for Nike featured the name Nike in Futura Bold, all-cap font, cradled within the Swoosh. In 1995, Nike began using the stand-alone Swoosh as its corporate logo as a form of debranding, and continues to use it that way today.

*words via wiki.pictures via google.

Cerita - True Religion Brand Jeans

True Religion Brand Jeans is an American clothing company. Based in Vernon, California, the company was established in December 2002 by Jeff Lubell. True Religion Jeans are also one of the most popular jeans in pop culture today.

True Religion Brand Jeans sell what they refer to as 'premium denim' which is handmade in America. True Religion has around 900 branded 'boutiques' and specialty stores in 50 countries on six continents. The 'flagship' store is located in Manhattan Beach, California, and was their first retail store, opening in late 2005. True Religion products are also sold at major department stores like Nordstrom, Bloomingdales, Saks 5th Ave, as well as a handful of others.

True Religion was purchased by TowerBrook Capital Partners on May 10, 2013.

Jeff Lubell - pengasas True Religion. Trivia : tahukan anda bahawa Jeff terpaksa menjual beberapa helai jeans True Religion rekaan awal beliau untuk membiayai kos penjenamaan jeans ini. Cuma ada 2 helai sahaja yang diketahui wujud dan di sahkan sendiri oleh beliau dan sekarang telah menjadi koleksi pemburu denim dari Jepun.

*words via wiki.pictures via google.

Cerita - Abercrombie & Fitch

Abercrombie & Fitch, also known as A&F, is an American retailer that focuses on casual wear for young consumers, and is headquartered in New Albany, Ohio, a suburb of Columbus. It has over 400 locations in the United States, and is expanding internationally. The company operates three offshoot brands: Abercrombie Kids, Hollister Co., and Gilly Hicks, in addition to a post-collegiate brand, Ruehl No.925, that closed in early 2010^.

Founded in 1892 in the Manhattan borough of New York City, New York, by David T. Abercrombie and Ezra Fitch, Abercrombie & Fitch was an elite outfitter of sporting and excursion goods, particularly noted for its expensive shotguns, fishing rods, fishing boats, and tents.

^{The A&F logo is a moose because A&F was once an outdoors store called Abercrombie & Co, founded in 1892 (the year that's always on the clothing today) by David Abercrombie. The store was something along the lines of LL Bean, selling things like camping, hunting, and fishing gear. Ezra Fitch was one of his most loyal customers and in 1900, Ezra Fitch convinced David Abercrombie to let him buy into a partnership in the business, and in 1904 the store's name was officially changed to Abercrombie & Fitch.}

The company has received criticism over its provocative advertising. In 2013, the company came under fire for comments made by the CEO, stating that his brand is only suitable for "the good-looking, cool kids," and that there are people who don't belong in his clothes – namely overweight people.

*words via wiki. pictures via google.

Cerita - My Adidas

 

"My Adidas" is the first single from Run–D.M.C.'s third album Raising Hell. It is about Adidas footwear. Released in 1986, the song was written by two of the members, Joseph "DJ Run" Simmons and Darryl "DMC" McDaniels and was produced Rick Rubin and Russell Simmons. My Adidas reached No. 5 on the Hot Black Singles and No. 10 on the Hot Dance Music/Maxi-Singles Sales in 1986, climbed to No. 33 on the Hot Rap Singles chart 14 years later in 2000.

Run-D.M.C. made a fashion statement by wearing their Adidas sneakers with no laces, which they did because shoelaces weren't allowed in jail. They were also known for their trench coats and big jewelry, which became popular with rappers and set the stage for Hip-Hop style.

 Adidas wasn't a very popular brand among kids in the early '80s raposphere - Fila and Reebok were bigger - but this song made it the apparel of choice. The trio had the good fortune of being managed by Russell Simmons, a shrewd businessman and the brother of group-member Run (Joseph Simmons), and in early 1987 when this song had become a crowd favorite, he arranged for executives from Adidas to attend a show. Before performing this song, DMC (Darryl McDaniels) asked the crowd to "show us your Adidas," and about 3,000 urban influencers dutifully lifted their sneakers for display. Suitably impressed, the Adidas executives signed a $1.6 million deal with Run-D.M.C. and created their own line of laceless footwear.

 

Cerita - Adidas Originals

Adidas Originals is a line of casual sports clothing, the heritage line of German sportswear brand Adidas specializing in shoes,shirts,coats,bags,sun glasses and other accessories. The clothing and the accessories are under the categories Superstar, Adicolor among others,they are designed under the Adidas company.

The brand uses the famous Trefoil logo, which was originally used on all adidas products until the company decided in 1997 that the trefoil logo would thereafter only be used on heritage products, and was replaced on other products by the Performance logo, which has previously been used on the "Equipment" range of products since 1991. Adidas Originals covers sports fashion styles with strong references to the decades between the 1940s to 1980s. The brand has a distinctively retro old school feel.
Trivia : Adidas was named after it's founder, Adi Dassler. Contrary to the rumor, it does not stand for "All Day I Dream About Sex."

 Adidas RUN DMC 1986 My Adidas Aniversary Issue. Sneaker dari kategori Superstar telah menjadi ikon dan juga pemangkin populariti jenama Adidas sebagai sneaker No.1 di Amerika lebih-lebih lagi di kawasan sekeliling Harlem. RUN DMC juga menjadi kumpulan Rap pertama yang telah berjaya memaksa Adidas untuk mengikat kontrak sponsor sebanyak USD1 juta pada tahun 1986.

Eason Chan JS Wings adidas Originals Chinese New Year 2013 Special Edition by Jeremy Scott.

 "All Originals Represent" was introduced in 2012 featuring brand ambassadors Nicki Minaj, Jeremy Scott, Big Sean, 2NE1, and Derrick Rose. It focuses on the creative spirit specific to unique cities around the globe. Ada banyak kalau nak ceritakan pasal Adidas Originals ni. Bozzo akan kompilekan bila ada masa nanti. Kalau sesiapa nak maklumat lebih lanjut pasal perang sneaker di US, korang boleh tonton dokumentari 'Just For Kicks'. Sesiapa yang tak pernah tengok dokumentari nih bukan sneaker lover sejati. Bukan Bozzo cakap tapi otai-otai sneaker dalam dokumentari tu cakap.