"My Adidas" is the first single from Run–D.M.C.'s third album Raising Hell. It is about Adidas footwear. Released in 1986, the song was written by two of the members, Joseph "DJ Run" Simmons and Darryl "DMC" McDaniels and was produced Rick Rubin and Russell Simmons. My Adidas reached No. 5 on the Hot Black Singles and No. 10 on the Hot Dance Music/Maxi-Singles Sales in 1986, climbed to No. 33 on the Hot Rap Singles chart 14 years later in 2000.
Run-D.M.C. made a fashion statement by wearing their Adidas sneakers
with no laces, which they did because shoelaces weren't allowed in jail.
They were also known for their trench coats and big jewelry, which
became popular with rappers and set the stage for Hip-Hop style.
Adidas
wasn't a very popular brand among kids in the early '80s raposphere -
Fila and Reebok were bigger - but this song made it the apparel of
choice. The trio had the good fortune of being managed by Russell
Simmons, a shrewd businessman and the brother of group-member Run
(Joseph Simmons), and in early 1987 when this song had become a crowd
favorite, he arranged for executives from Adidas to attend a show.
Before performing this song, DMC (Darryl McDaniels) asked the crowd to
"show us your Adidas," and about 3,000 urban influencers dutifully
lifted their sneakers for display. Suitably impressed, the Adidas
executives signed a $1.6 million deal with Run-D.M.C. and created their
own line of laceless footwear.
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