Abercrombie & Fitch, also known as A&F, is an American retailer that focuses on casual wear for young consumers, and is headquartered in New Albany, Ohio, a suburb of Columbus. It has over 400 locations in the United States, and is expanding internationally. The company operates three offshoot brands: Abercrombie Kids, Hollister Co., and Gilly Hicks, in addition to a post-collegiate brand, Ruehl No.925, that closed in early 2010.
Founded in 1892 in the Manhattan borough of New York City, New York, by David T. Abercrombie and Ezra Fitch,
Abercrombie & Fitch was an elite outfitter of sporting and
excursion goods, particularly noted for its expensive shotguns, fishing
rods, fishing boats, and tents.
The A&F logo is a moose because A&F was once an outdoors store called Abercrombie & Co, founded in 1892 (the year that's always on the clothing today) by David Abercrombie. The store was something along the lines of LL Bean, selling things like camping, hunting, and fishing gear. Ezra Fitch was one of his most loyal customers and in 1900, Ezra Fitch convinced David Abercrombie to let him buy into a partnership in the business, and in 1904 the store's name was officially changed to Abercrombie & Fitch.
The company has received criticism over its provocative advertising. In 2013, the company came under fire for comments made by the CEO, stating that his brand is only suitable for "the good-looking, cool kids," and that there are people who don't belong in his clothes – namely overweight people.
*words via wiki. pictures via google.
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