Monday, June 2, 2014

Cerita - The Strike Gold

 Introducing Strike Gold from Japan

Hailing from Okayama, the denim capital of Japan, Strike Gold is a line created by the Hamamoto brothers with over twenty years of experience in the Japanese denim industry.

Starting off the collection with two denim styles and two belts.
The SG1101 jean is a straight leg fit with a flattering silhouette for all body types with a medium rise and a classic fit.
The SG1105 jean is a slim leg fit that's got a medium rise and is slim from the top to the bottom but doesn't hug the calf.
The jean has a burly feel to it at first due to the rigid denim that comes in it's loomstate form, after a warm water soak the denim opens up a bit and begins to soften with wear.

This denim from Strike Gold has massive character even when raw with a lot of loom chatter visible from both the warp and weft sides of the denim. Due to the abrasive nature of the denim when raw the jean will age faster than most jeans and yield an extremely high contrast fade with normal wear.

Strike Gold has gone to the extent of getting custom rivets made which have a male part made of iron and a female piece made of copper. The reason for this is that the male piece will begin to rust over time but the female piece will darken and leaf over time giving the wearer a well rounded aging pattern even on the rivets. Crazy for some, essential for others.
The Strike Gold – selvedge detail


 S.GOLD label
 Inside Rivets

 Top Button

While incorporating vintage technique from the 1950s Americana culture in their design and production, the detail oriented manufacturing process which Strike Gold stress on every one of their products remind us of their Japanese mentality for perfection. They closely follow the production process to ensure that the user will purchase denim and other garments of top quality and durability, which shall age gracefully over time.

All of the Strike Gold denim are Unsanforized or Raw, allowing for each piece to acquire unique wear and fading with repeated use. Having a history rooted in textiles and garments, the family business from where Strike Gold was born, treat their production of denim as a craft. The Hamamoto family own several denim boutiques in Japan, and operate their main office and flagship store out of Kojima (the Mecca of denim).

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