Cerita - The Hundreds

The Hundreds was founded in 2003 by Ben and Bowasbby Hundreds as a clothing line and online-magazine incorporating the trademark attitude and personal perspective they have on street culture. The Hundreds apparel is inspired by US lifestyle and culture, predominantly the Los Angeles and Californa states. With a heavy focus on Southern California’s skateboarding, surf, punk, and hip-hop cultures. The designs are also reminiscent of 1980s surf-culture t-shirts, independent skateboard company apparel of the 1990s, and the advent of “streetwear” at the end of the millennium. The line is comprised mainly of graphic t-shirts, denim, wovens, fleece, outerwear, headwear and accessories.

 Maskot/trademark The Hundreds.

The Hundreds also has collaborated on a number of projects with globally recognized brands such as Disney, SE BMX, DeLorean Motor Co., Forum Snowboards, Casio G-Shock, eS, Gravis and Medicom, As well as a number of individual artists and designers such as David Choe, Jun Cha, Tofer, Robbie Conal, Angelyne, H2O, Kurupt, Craola, Avail and Usugrow.

The Hundreds x Johnny Cupcakes.

The Hundreds x Reebox Pump.

Jenama The Hundreds nih pada pandangan Bozzo boleh dikatakan cam spesis jarang kat Malaysia nih pasal memang jarang-jarang sangat nampak dan jarang-jarang juga yang kenal. Sepanjang pengalaman Bozzo berbundle memang tak pernah jumpa jenama ni samada baju, jeans ataupun sneakers. Mungkin disebabkan jenama nih baru je di establish (2003) dan kurang pendedahan jadi ramai yang tak kenal. The Hundreds nih boleh dikatakan seiring dengan jenama-jenama untuk skaters dan street fasionistas cam Undefeated, Supreme, Kaws dan lain-lain. 

ps: Teringin nak try denim selvedge jenama The Hundreds walaupun tau memang diaorang tak buat saiz lebih dari 36.