Cerita - The Swoosh

The swoosh is the logo of the athletic shoe and clothing manufacturer Nike. It is one of the most recognized brand logos in the world.

The Nike "Swoosh" is a corporate trademark created in 1971 by Carolyn Davidson, while she was a graphic design student at Portland State University. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company, Blue Ribbon Sports (BRS).

For seven years after its founding in 1964, BRS imported Onitsuka Tiger brand running shoes. In 1971, BRS decided to launch its own brand, which would first appear on a football boot called the Nike, manufactured in Mexico. Knight approached Davidson for design ideas for this new brand, and she agreed to provide them. Over the ensuing weeks, she created at least a half-dozen marks and gathered them together to present to Knight, Bob Woodell and Jeff Johnson (two BRS executives) at the company's home office, at the time located in Tigard, Oregon.

They ultimately selected the mark now known globally as the Swoosh. "I don't love it," Knight told her, "but I think it will grow on me." For her services, the company paid her $35. In September 1983, Knight gave Davidson a golden Swoosh ring with an embedded diamond, and an envelope filled with an undisclosed amount of Nike stock to express his gratitude.

In June 1972, the first running shoes bearing the Swoosh were introduced at the U.S. Track and Field Olympic Trials in Eugene, Oregon. Until 1995, the official corporate logo for Nike featured the name Nike in Futura Bold, all-cap font, cradled within the Swoosh. In 1995, Nike began using the stand-alone Swoosh as its corporate logo as a form of debranding, and continues to use it that way today.

*words via wiki.pictures via google.

Cerita - True Religion Brand Jeans

True Religion Brand Jeans is an American clothing company. Based in Vernon, California, the company was established in December 2002 by Jeff Lubell. True Religion Jeans are also one of the most popular jeans in pop culture today.

True Religion Brand Jeans sell what they refer to as 'premium denim' which is handmade in America. True Religion has around 900 branded 'boutiques' and specialty stores in 50 countries on six continents. The 'flagship' store is located in Manhattan Beach, California, and was their first retail store, opening in late 2005. True Religion products are also sold at major department stores like Nordstrom, Bloomingdales, Saks 5th Ave, as well as a handful of others.

True Religion was purchased by TowerBrook Capital Partners on May 10, 2013.

Jeff Lubell - pengasas True Religion. Trivia : tahukan anda bahawa Jeff terpaksa menjual beberapa helai jeans True Religion rekaan awal beliau untuk membiayai kos penjenamaan jeans ini. Cuma ada 2 helai sahaja yang diketahui wujud dan di sahkan sendiri oleh beliau dan sekarang telah menjadi koleksi pemburu denim dari Jepun.

*words via wiki.pictures via google.

Cerita - Abercrombie & Fitch

Abercrombie & Fitch, also known as A&F, is an American retailer that focuses on casual wear for young consumers, and is headquartered in New Albany, Ohio, a suburb of Columbus. It has over 400 locations in the United States, and is expanding internationally. The company operates three offshoot brands: Abercrombie Kids, Hollister Co., and Gilly Hicks, in addition to a post-collegiate brand, Ruehl No.925, that closed in early 2010^.

Founded in 1892 in the Manhattan borough of New York City, New York, by David T. Abercrombie and Ezra Fitch, Abercrombie & Fitch was an elite outfitter of sporting and excursion goods, particularly noted for its expensive shotguns, fishing rods, fishing boats, and tents.

^{The A&F logo is a moose because A&F was once an outdoors store called Abercrombie & Co, founded in 1892 (the year that's always on the clothing today) by David Abercrombie. The store was something along the lines of LL Bean, selling things like camping, hunting, and fishing gear. Ezra Fitch was one of his most loyal customers and in 1900, Ezra Fitch convinced David Abercrombie to let him buy into a partnership in the business, and in 1904 the store's name was officially changed to Abercrombie & Fitch.}

The company has received criticism over its provocative advertising. In 2013, the company came under fire for comments made by the CEO, stating that his brand is only suitable for "the good-looking, cool kids," and that there are people who don't belong in his clothes – namely overweight people.

*words via wiki. pictures via google.

Cerita - My Adidas

 

"My Adidas" is the first single from Run–D.M.C.'s third album Raising Hell. It is about Adidas footwear. Released in 1986, the song was written by two of the members, Joseph "DJ Run" Simmons and Darryl "DMC" McDaniels and was produced Rick Rubin and Russell Simmons. My Adidas reached No. 5 on the Hot Black Singles and No. 10 on the Hot Dance Music/Maxi-Singles Sales in 1986, climbed to No. 33 on the Hot Rap Singles chart 14 years later in 2000.

Run-D.M.C. made a fashion statement by wearing their Adidas sneakers with no laces, which they did because shoelaces weren't allowed in jail. They were also known for their trench coats and big jewelry, which became popular with rappers and set the stage for Hip-Hop style.

 Adidas wasn't a very popular brand among kids in the early '80s raposphere - Fila and Reebok were bigger - but this song made it the apparel of choice. The trio had the good fortune of being managed by Russell Simmons, a shrewd businessman and the brother of group-member Run (Joseph Simmons), and in early 1987 when this song had become a crowd favorite, he arranged for executives from Adidas to attend a show. Before performing this song, DMC (Darryl McDaniels) asked the crowd to "show us your Adidas," and about 3,000 urban influencers dutifully lifted their sneakers for display. Suitably impressed, the Adidas executives signed a $1.6 million deal with Run-D.M.C. and created their own line of laceless footwear.

 

Cerita - Adidas Originals

Adidas Originals is a line of casual sports clothing, the heritage line of German sportswear brand Adidas specializing in shoes,shirts,coats,bags,sun glasses and other accessories. The clothing and the accessories are under the categories Superstar, Adicolor among others,they are designed under the Adidas company.

The brand uses the famous Trefoil logo, which was originally used on all adidas products until the company decided in 1997 that the trefoil logo would thereafter only be used on heritage products, and was replaced on other products by the Performance logo, which has previously been used on the "Equipment" range of products since 1991. Adidas Originals covers sports fashion styles with strong references to the decades between the 1940s to 1980s. The brand has a distinctively retro old school feel.
Trivia : Adidas was named after it's founder, Adi Dassler. Contrary to the rumor, it does not stand for "All Day I Dream About Sex."

 Adidas RUN DMC 1986 My Adidas Aniversary Issue. Sneaker dari kategori Superstar telah menjadi ikon dan juga pemangkin populariti jenama Adidas sebagai sneaker No.1 di Amerika lebih-lebih lagi di kawasan sekeliling Harlem. RUN DMC juga menjadi kumpulan Rap pertama yang telah berjaya memaksa Adidas untuk mengikat kontrak sponsor sebanyak USD1 juta pada tahun 1986.

Eason Chan JS Wings adidas Originals Chinese New Year 2013 Special Edition by Jeremy Scott.

 "All Originals Represent" was introduced in 2012 featuring brand ambassadors Nicki Minaj, Jeremy Scott, Big Sean, 2NE1, and Derrick Rose. It focuses on the creative spirit specific to unique cities around the globe. Ada banyak kalau nak ceritakan pasal Adidas Originals ni. Bozzo akan kompilekan bila ada masa nanti. Kalau sesiapa nak maklumat lebih lanjut pasal perang sneaker di US, korang boleh tonton dokumentari 'Just For Kicks'. Sesiapa yang tak pernah tengok dokumentari nih bukan sneaker lover sejati. Bukan Bozzo cakap tapi otai-otai sneaker dalam dokumentari tu cakap.

Cerita - Undefeated

 

Undefeated is a dedicated sneaker boutique that strives to bring their customers a curated selection of high scale and exclusive sneakers. Inspired by people in the street fashion industry, sports and military culture, co-founders Eddie Cruz and James Bond developed their own design collection lines offering apparel, accessories and collaborative footwear. Constantly collaborating with influential brands and artists, Undefeated is not only successful for their business ingenuity, but also for providing a platform where people could learn more about street culture and celebrate their individuality.  Memang dah banyak Undefeated ni buat kolaborasi dengan jenama-jenama lain. Kebanyakan item kolaborasi ni dijual sempena ulang tahun atau musim perayaan. Kat Malaysia takde butik Undefeated. Kalau nak beli kena gi E-bay atau order online. So, paham-paham je la harga dia camana. Habis gaji sebulan baru dapat sapu tangan je.

 The Undefeated x Casio G-Shock DW-6901UD-3 to commemorate the G-Shock 30th anniversary.

 UNDFTD x Converse Poorman's Weapon Olive Green.

UNDFTD x Neighborhood x adidas Consortium Micropacer.

*pictures via google.

Review - LEE by nigo

Otai A Bathing Ape iaitu saudara Nigo telah dilamar salah satu ikon denim tersohor antarabangsa iaitu Lee untuk menghasilkan rekaan-rekaan rupa vintage Lee untuk Koleksi Musim Panas/Musim Luruh 2014. Dari kolaborasi mereka terhasilah koleksi Lee by Nigo yang merangkumi 3 raw jeans iaitu 101 Cow Boy dan 131 Cow Boy, dan koleksi overalls WHIZIT.

Koleksi 101 Cow Boy dan 131 cow Boy, dan koleksi overalls WHIZIT. Diantara detail istimewa koleksi ini adalah buckle back, RAW denim, selvedge/kepala kain, contras stitching, pai kulit motif istimewa dan button donut Lee by Nigo. Tetapi malangnya untuk peminat-peminat dan kolektor denim rare di Malaysia nih terpaksa pergi ke Jepun untuk membeli. Di Jepun pun hanya stokis terpilih sahaja diberi kebenaran untuk menjual koleksi ini semata-mata untuk menjaga status rare dan privillage mereka.

*pictures via google.

Cerita - Samurai - Disebalik keunikan leather patch

Samurai Jeans are a proud Japanese denim brand with a strong history. The brand uses the leather patch on each jean to tell story. Samurai jeans shares the following view concerning the leather patch: The leather jeans patch was originally attached in order to polish the knife of working woodsman and trappers throughout the West. Today it is a denim marketing tool and branding instrument which is a long way from the origins proposed by Samurai Jeans. Kalau kita nak cakap kat bebudak skarang yang kegunaan leather patch kat belakang seluar Made In Japan tuh adalah semata-mata untuk mengasah pisau, parang atau pedang memang mampos kena gelak. Tapi itulah sejarahnya. Gambar kat atas nih cuma sedikit contoh. Ada banyak lagi sebenarnya patch kulit yang unik dikeluarkan/digunakan oleh Samurai Jeans untuk mengkelaskan dan meng-unikkan lagi jeans keluaran mereka.

Contoh leather patch siri model S510XX. Model siri ini bermula dari #0 iaitu yang paling rare/limited dan berterusan sampai #11 iaitu mass produce.

Contoh leather patch siri model S510XX2. Siri model ini mempunyai cutting yang sama dengan model S510XX. Cara nak membezakan cuma pada burung diatas Gunung Fuji ada 2 ekor sama dengan 2 dibelakang siri model. Model siri dan patch sebegini telah diberhentikan produksi sejak tahun 2000. Kalau ada terjumpa tu  belilah sebab di e-Bay boleh cecah sehingga USD3000 sehelai.

Contoh leather patch siri model S510XXX yang memang sudah pupus dan diberhentikan produksi sejak tahun 1999. Biasanya dibahagian Lot# akan dimulakan dengan #0 dan diikuti dengan no bilangan seluar dikeluarkan. Perbezaan paling ketara kat pai tu adalah tiada seekor burung pun terbang di atas Gunung Fuji. Gambar yang Bozzo dapat dari internet ni datang dari model penghujung tahun 1999. Itu pasallah samurai dua orang tuh nampak gemuk sedkit. Trivia - korang semua tahu tak yang samurai dua orang tu akan menjadi lebih gemuk mengikut jenis kain. Yang paling kurus pai di kain 15oz dan paling gemuk di kain 25oz. Hebat!

Contoh leather patch siri model S2000 yang dikeluarkan sempena memperingati waktu perang dan damai atau lebih dikenali dengan nama 'ZERO WAR'. Jika diperhatikan gambar pai diatas kita boleh nampak ada 2 ekor burung yang terbang ditepi Gunung Fuji bukan diatas. Kedudukan bulan juga beralih lebih kekanan. Dan, yang paling ketara adalah 2 orang samurai tu tengan bersalaman tanda pendamaian.

Yang diatas nih satu lagi contoh pai bermotifkan kedamaian atau Zero War untuk model S510AI-OGSP. Model ini lebih istemewa kerana gull poket adalah dilukis bukan jahit. Gambar motif kali ini siap ada kuda sekor. setahu Bozzo jugak untuk model ini di coin poket tiada rivet.

*belum habis cerita. akan diupdate lagi kalau rajin.

Cerita - Fred Perry

Frederick John "Fred" Perry (18 May 1909 – 2 February 1995) was a championship-winning English tennis and table tennis player who won 10 Majors including eight Grand Slams and two Pro Slams. Perry won three consecutive Wimbledon Championships from 1934 to 1936 and was World Amateur number one tennis player during those three years. Prior to Andy Murray in 2013, Perry was the last British player to win the men's Wimbledon championship, in 1936 and was the last British player to win a men's singles Grand Slam title until Andy Murray won the 2012 US Open.

Perry was the first player to win all four Grand Slam singles titles (though not all in the same year) and completed this "Career Grand Slam" at the age of 26, remaining the only British player ever to achieve this. Although Perry began his tennis career aged 18, he was also a Table Tennis World Champion in 1929.

In 1933, Perry helped lead the Great Britain team to victory over France in the Davis Cup; the team's first success since 1912, followed by wins over the United States in 1934, 1935, and a fourth consecutive title with victory over Australia in 1936.

From 1927 to 1967, the International Lawn Tennis Federation, treated all amateur champions as though they no longer existed, from the moment they turned professional. Perry, who turned pro at the end of the 1936 season, suffered the same fate. Only in 1968, with the introduction of "Open Tennis" did this state of affairs come to an end. After becoming disillusioned with the class-conscious nature of the Lawn Tennis Club of Great Britain, the working-class Perry moved to the United States before becoming a naturalised US citizen in 1938. In 1942, he was drafted into the US Air Force during the Second World War. Despite his unprecedented contribution to British tennis, Perry was not accorded full recognition by tennis authorities until his twilight years. In 1984, a statue of Perry was unveiled at Wimbledon, and in the same year Perry became the only tennis player listed in a survey of 2,000 Britons to find the "Best of the Best" British sportsmen of the 20th century.

In the late 1940s, Perry was approached by Tibby Wegner, an Austrian footballer who had invented an anti-perspirant device worn around the wrist. Perry made a few changes to create the first sweatband.

Wegner's next idea was to produce a sports shirt, which was to be made from white knitted cotton pique with short sleeves and a buttoned placket like René Lacoste's shirts. Launched at Wimbledon in 1952, the Fred Perry tennis shirt was an immediate success.

The white tennis shirt was only supplemented in the late 50s when mods began demanding more varied colour palettes. The Fred Perry shirt became the garment-of-choice for diverse groups of teenagers throughout the 1960s and 70s, ranging from the skinheads to the Northern soul scene.

The brand's logo is a laurel wreath. It was based on the original symbol for Wimbledon. The logo, which appears on the left breast of a garment, is stitched into the fabric of the shirt.

The brand is now owned by a Japanese corporation. The brand was previously the clothing sponsor of British tennis player Andy Murray.

*words via wiki.pictures via google.

Cerita - Cheap Monday

Cheap Monday is a Swedish clothing label. It was founded in 2000 by Örjan Andersson and Adam Friberg, originally as a second-hand clothing store, in a suburb of Stockholm. The clothes started selling on March 10, 2004, and from the beginning in only one store called Weekday. The name of the brand originates from the fact that the original store was only open on Sunday. The brand is known for their idiosyncratic designs, and has expanded from their original focus on jeans to include sneakers, flannel, and shirts. Current creative director is Ann-Sofie Back.

Cheap Monday clothes are distributed in a variety of stores worldwide, including Urban Outfitters and Barneys New York. Recently, Cheap Monday has also found strong popularity in Melbourne, Australia. They are recognized by their distinctive logo of a skull, which originally included an inverted crucifix. The designers of the logo, Björn Atldax and Karl Grandin of the design group Vår, meant it as an anti-Christian statement, citing the religion as the cause of many wars. By January 2010, the logo was altered with the inverted crucifix replaced by a single vertical line.

 Ikon baru Cheap Monday - tiada cross di dahi.

On March 6, 2008 it was announced that retailer H & M Hennes & Mauritz AB (H&M) would acquire the company Fabric Scandinavien AB, maker of Cheap Monday jeans and operator of the Weekday store. H&M bought 60 percent of Fabric Scandinavien for 564 million Swedish kronor (US$92 million at the time) from the founders of the company: Adam Friberg, Lars Karlsson, Örjan Andersson and Linda Friberg. H&M has "the possibility/obligation to acquire the remaining shares in the company within three to five years."

 *words via wiki.pictures via google.

Cerita - Levi Strauss & Co.

Levi Strauss & Co. is a privately held American clothing company known worldwide for its Levi's brand of denim jeans. It was founded in 1853 when Levi Strauss came from Buttenheim, Bavaria, to San Francisco, California to open a west coast branch of his brothers' New York dry goods business. The company's corporate headquarters is located at Levi's Plaza in San Francisco.

History/Sejarah

Levi Strauss started the business at the 90 Sacramento Street address in San Francisco. He next moved the location to 62 Sacramento Street then 63 & 65 Sacramento Street. Jacob Davis, a Latvian Jewish immigrant, was a Reno, Nevada tailor who frequently purchased bolts of cloth made from denim from Levi Strauss & Co.'s wholesale house. After one of Davis' customers kept purchasing cloth to reinforce torn pants, he had an idea to use copper rivets to reinforce the points of strain, such as on the pocket corners and at the base of the button fly. Davis did not have the required money to purchase a patent, so he wrote to Strauss suggesting that they go into business together. After Levi accepted Jacob's offer, on May 20, 1873, the two men received U.S. Patent 139,121 from the United States Patent and Trademark Office. The patented rivet was later incorporated into the company's jean design and advertisements. Contrary to an advertising campaign suggesting that Levi Strauss sold his first jeans to gold miners during the California Gold Rush (which peaked in 1849), the manufacturing of denim overalls only began in the 1870s. The company created their first pair of Levis 501 Jeans in the 1890s, a style that went on to become the world's best selling item of clothing.

Modern jeans began to appear in the 1920s, but sales were largely confined to the working people of the western United States, such as cowboys, lumberjacks, and railroad workers. Levi’s jeans apparently were first introduced to the East during the dude ranch craze of the 1930s, when vacationing Easterners returned home with tales (and usually examples) of the hard-wearing pants with rivets. Another boost came in World War II, when blue jeans were declared an essential commodity and were sold only to people engaged in defense work.

Between the 1950s and 1980s, Levi's jeans became popular among a wide range of youth subcultures, including greasers, mods, rockers, and hippies. Levi's popular shrink-to-fit 501s were sold in a unique sizing arrangement; the indicated size referred to the size of the jeans prior to shrinking, and the shrinkage was substantial. The company still produces these unshrunk, uniquely sized jeans, and they are still Levi's number one selling product. Although popular lore (abetted by company marketing) holds that the original design remains unaltered, this is not the case: the crotch rivet and waist cinch were removed during World War II to conform to War Production Board requirements to conserve metal, and was not replaced after the war. Additionally, the back pocket rivets, which had been covered in denim since 1937, were removed completely in the 1950s due to complaints they scratched furniture. From a company with fifteen salespeople, two plants, and almost no business east of the Mississippi in 1946, the organization grew in thirty years to include a sales force of more than 22,000, with 50 plants and offices in 35 countries.

*Kalau nak bercerita pasal Levi's ni sampai esok tak habis. Bozzo akan cuba updatekan apa-apa cerita menarik pasal Levi's dari masa ke semasa. FYI-501 adalah seluar fevret bozzo.

*words via wiki.pictures via google.

Cerita - Lacoste

Lacoste (French pronunciation: ​[laˈkɔst]) is a French clothing company founded in 1933 that sells high-end clothing, footwear, perfume, leather goods, watches, eyewear, and most famously polo shirts. In recent years, Lacoste has introduced a home line of sheeting and towels. The company can be recognized by its green crocodile logo. René Lacoste, the company's founder, was nicknamed "the Crocodile" by fans because of his tenacity on the tennis court. In November 2012 Lacoste was bought by Swiss family-held group Maus Frères.

History

René Lacoste founded La Chemise Lacoste in 1933 with André Gillier, the owner and president of the largest French knitwear manufacturing firm at the time. They began to produce the revolutionary tennis shirt Lacoste had designed and worn on the tennis courts with the crocodile logo embroidered on the chest. Although the company claims this as the first example of a brand name appearing on the outside of an article the "Jantzen girl" logo appeared on the outside of Jantzen Knitting Mills' swimsuits as early as 1921. In addition to tennis shirts, Lacoste produced shirts for golf and sailing. In 1951, the company began to expand as it branched from "tennis white" and introduced color shirts. In 1952, the shirts were exported to the United States and advertised as "the status symbol of the competent sportsman," influencing the clothing choices of the upper-class. Lacoste was sold at Brooks Brothers until the late 1960s. It is still one of the most popular brands in the United States, sporting the "preppy wardrobe". In 1963, Bernard Lacoste took over the management of the company from his father René. Significant company growth was seen under Bernard's management. When he became president, around 300,000 Lacoste products were sold annually. The Lacoste brand reached its height of popularity in the US during the late 1970s and became the signature 1980s "preppy" wardrobe item, even getting mentioned in Lisa Birnbach's Official Preppy Handbook of 1980. The company also began to introduce other products into their line including shorts, perfume, optical and sunglasses, tennis shoes, deck shoes, walking shoes, watches, and various leather goods.

of clothing,

In the United States in the 1970s and 1980s, Izod and Lacoste were often used interchangeably because starting in the 1950s, Izod produced clothing known as Izod Lacoste under license for sale in the U.S. This partnership ended in 1993 when Lacoste regained exclusive U.S. rights to distribute shirts under its own brand. In 1977, Le Tigre Clothing was founded in an attempt to directly compete with Lacoste in the US market, selling a similar array of clothing, but featuring a tiger in place of the signature Lacoste crocodile.

More recently, Lacoste's popularity has surged due to French designer Christophe Lemaire’s work to create a more modern, upscale look. In 2005, almost 50 million Lacoste products sold in over 110 countries. Its visibility has increased due to the contracts between Lacoste and several young tennis players, including American tennis stars Andy Roddick and John Isner, French rising young prospect Richard Gasquet, and Swiss Olympic gold medalist Stanislas Wawrinka. Lacoste has also begun to increase its presence in the golf world, where noted two time Masters Tournament champion José María Olazábal and Scottish golfer Colin Montgomerie have been seen sporting Lacoste shirts in tournaments.

Legal dispute with Crocodile

Lacoste had a long standing dispute over the logo and clothing lines with Crocodile. Crocodile uses a crocodile logo that faces left while Lacoste uses one that faces right. The two fought for the logo rights in China, but eventually reached a compromise with Crocodile agreeing to change its logo to have a more vertical tail and more scales for its logo.

*words via wiki. pictures via google.